Beyond Buzzword | 全台第三方支付網

2018年3月7日—“Co-creationisengaginginanintentionalrelationshipinordertomakesomethingtogether.Co-creatingisusuallymakingsomethingfrom ...

What do ad campaigns, event series, how-to guides and pizza all have in common?

Apparently, these are all things that you can co-create together.

Over the last year, I’ve heard the term “co-create” with increased frequency and broader applications to the point that I feel myself want to roll my eyes at the very mention. It was starting to feel idealistic to the point of ringing hollow.

“Let’s co-create this new program.” “What if we were to co-create this blog post?” “Can we co-create this song together?”

I began to sense that people didn’t really understand the origin or meaning of the term—including myself. How is co-creation different tha...